Discover our story

Pietro Vitalini

Founder

I am Pietro Vitalini, born in Valfurva and raised among the mountains that gave me, from a very young age, a deep passion for snow and speed. For many years I was part of the Italian Alpine Ski Team – one of the “jet men,” pioneers of the fast disciplines where courage and precision are everything. The experiences I gained on the world’s most challenging slopes shaped me forever.

When my racing career came to an end, I felt the need to share that knowledge. That is how Vitalini Performance Ski Wear was born – a brand that blends the technical precision of professional sport with a dedication to safety, comfort, and design. Every garment we create is built on three principles: protection, performance, and sustainability. Our fabrics breathe, insulate, and protect – always with the athlete’s freedom and confidence in mind.

Our mission

Our mission is to provide tailored solutions for ski clubs, athletes, teams, and ski schools, offering high quality personalized clothing that perfectly suits the needs of those who live in the mountains and on the ski slopes.

Not just another brand

Vitalini is more than clothing. It is also a community project. With the Vitalini Speed Contest, I give young skiers the chance to experience speed for the first time in a safe, controlled environment – on the same snow where World Cup champions compete. I believe that in these moments new passions are born, and perhaps even the champions of tomorrow.

My roots are in Bormio, in the heart of Valtellina, and from here I build the future. I carry the history of an athlete with pride and channel it into the vision of an entrepreneur. Vitalini is my story – a story of speed, innovation, and dedication to all those who believe the mountains are more than just a place. They are a way of life.

Logo

Our logo represents a downhill skier, the embodiment of speed and control, values that reflect the organization, preparation, and technical attention we put into each of our products. Every piece of clothing is the result of our direct experience, born from the most challenging ski slopes in the world.